Public relations
is
…the management
function which evaluates public attitudes, identifies the policies
and procedures of an individual or an organization with the public
interest, and plans and executes a program of action to earn public
understanding and acceptance.
--Cutlip
and Center
A KPA public relations
strategy starts with discussions about what the client wishes to accomplish.
We discuss your goals, key audiences, strengths and issues. We then
develop a public relations strategy based on research. We conduct quantitative
research as well as qualitative research such as focus groups. Based
on audiences' perceptions about your company and industry, a written
plan is developed.
When a company is
new or interested in redefining itself, a first step in developing a
communication strategy often is developing the company's mission statement,
its vision, its values and its brand. KPA guides companies through this
process and develops the communication materials and graphics to support
them.
The mission statement
identifies who you are, and what you wish to accomplish. The mission
statement should be the guiding principle behind all that you do.
Your vision is a description of your desired future state. It's the
essential part of who you want to be, what you will strive to be, at
the core.
Vision and Values
words are the most essential part of who a company is at the very core.
The brand is the package that ties it all together, the visible illustration
of who you are.
Kimberly Public
Affairs is well-versed in all components of public relations planning
and tactical execution.
- Surveys and
focus groups
- Corporate branding
and graphic identity
- Executive interviews
- Special events
- Marketing communication
- Employee communication
- Community relations
