Media Relations
The news media is an important conduit to reaching your audiences. We will assist you in meeting key members of this constituency, striving to establish a strong working relationship with them and positioning you as an expert in your field. This will encourage the media to rely on you as a trusted source when covering an issue in your industry.

If you are a new or expanding company, it is important for your activities to be covered by the media to give you credibility. Conversely, if you already have established a rapport and credibility with members of the media, you will be better positioned to explain and resolve any issues or crises that your company may experience.

KPA manages all aspects of media relations for many clients. Alternatively, we also support in-house staff - either way, KPA is part of your PR team.

Media Training
Media training for executives and/or field operating personnel is an important element of a media relations program. KPA media training sessions are custom designed for each client. Before the training, we discuss with the client particular issues that the individual/operating company/corporation may be facing, and focus on areas where the client believes his or her executives require the greatest concentration.

KPA media training focuses heavily on mock interviews with executives, using the instructional aspect of training woven throughout the discussions versus a lecture-type setting.