Strategic Advisers
A KPA-developed public relations strategy starts with discussions about what our client wishes to accomplish. We discuss your goals, key audiences, strengths and issues. We then develop a public relations strategy based on research and experience. KPA develops PR plans to reach consumers, investors, and other stakeholders. As part of the strategy and planning process, KPA will use, among others, the following:

• Best practices audits
• Surveys and focus groups
• Corporate branding and graphic identity
• Special events
• Branding/marketing communication
• Employee communication
• Community relations
• Targeted communication